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2023
hatch.
A branding for Taronga Zoo's accelerator program
A re-branding of Taronga Zoo's accelerator program, 'hatch'.
FUTURE + DOWN TO EARTH
Capturing the spirit of Australia’s only biodiversity accelerator, the concept embraces the synergy of progress and growth, while taking its inspiration from the natural world. Reflecting the nascent seedling - it speaks to potential, the emergence of something transformative and the beginning of a journey toward maturity.
The organic lines are inspired by the mosaic of a cracked egg and the roots of a seedling. The lines are stylised as an expression, explainer and energiser. They can help frame or underline, they can circle, form a background or aid in telling a story.
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